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We offer a variety of integrated services that help your organization advance and empower the women on your team. All programs begin with feedback from leadership and an "Advancement Assessment" that measures your organization's ‘cultural health' and the needs of your female employees. This valuable data helps us build a customized program that addresses your unique challenges and provides measurable results.  




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Training Programs

Advance Women At Work: Women's Leadership and Empowerment

Intended Audience: Customizable for entry-level female professionals to senior executives

Our gender identity determines how we approach work and professional relationships, but it also means employees who identify as women face a variety of specific challenges that can hold them back from achieving their potential.  Women are held to a different set of standards (aka the ‘Double Bind’) that require them to communicate differently from their male counterparts.  Women also face a lack of sponsorship and are often excluded or diminished through words and/or behaviors.  At the same time, women are hungry to learn how to negotiate more effectively, advocate for themselves and share their most creative and innovative ideas without facing judgment or interruptions. When you help women navigate their internal roadblocks and external barriers, you achieve measurable and meaningful change.  Countless research studies show faster decision-making and an increase in innovation. And women who feel empowered, heard, and included are less likely to leave their jobs.


Informed by original research developed with behavioral scientists from Wharton and delivered via an applied-learning format, Advance Women at Work offers inspiring and actionable content to help women be more fearless at work and in life. We survey your team and then design an in-depth program focused on the “Fearless Fundamentals” of Confidence, Communication, Control, Connections, and Courage.  Your customized curriculum dives deepest into the biggest challenges, areas of need and growth opportunities.  The combination of inspirational and actionable insights, exercises, and small group work results in mindset and behavioral changes that accelerate advancement while driving better business results.


Attendees will leave with: 

  • An understanding of what’s holding them back and strategies to overcome personal roadblocks

  • More confidence and a plan for developing necessary skills and strategies to fulfill their mission  

  • Methods to communicate more assertively to enhance credibility and impact

  • A roadmap to advance their careers by developing a Personal Board of Directors

  • And much more… depending on your team’s specific needs

Advance Women At Work: Manager Training for Next Generation Leaders

Intended Audience: Customizable for mid to senior-level female managers and executives

In this age of transformation and disruption, leading with purpose and without fear is critical to thrive.  Female leaders are uniquely positioned to succeed given inherent feminine strengths, including EQ and social-relational skills. But they still face a myriad of internal and external barriers that hold them back from achieving their potential. Research shows they are less likely to interrupt others as they share their ideas, but they are more likely to be interrupted. Women are more prepared, yet avoid taking risks because they are afraid they are not prepared enough. They are social but less inclined than men to form strategic networking relationships. They lift each other up, but consistently struggle to advocate for themselves.


This Level II workshop explores these contrasts and offers valuable insights, skills, and alternative strategies to help attendees accelerate their success.  The training is relevant for every modern female leader, whether their purpose is to break through that glass ceiling to effect meaningful change, build their own business, or align their current company to purpose.   


Attendees will leave with: 

  • A roadmap to identify their purpose  

  • Real business examples of how world-class leaders and companies are driving innovation

  • Techniques for reducing bias and interruptions in the workplace

  • Strategies to leverage strategic alliances and relationships that help advance their mission

  • A tactical plan to apply what they’ve learned so they can inspire and lead from the inside out

The Confident Communicator: How to Speak and Present with Power  

Intended Audience: General female 

The most effective, engaging communicators are masters of presence, message, and delivery. This workshop develops those skills by exploring fundamental communication pitfalls and methods that help you find your voice and project it fearlessly.  We start with mindset and courage, along with understanding the “Double Bind” and how this delicate balance of displaying competence and warmth is critical for women to be perceived as the leaders they are. Then we focus on their delivery and dig into the “Seven Deadly Speaking Sins” and common vocal trends to avoid, so attendees learn new techniques to elevate their message.  


Attendees will leave with:

  • Mindset and visualization techniques that build confidence for future communications 

  • Awareness of how Impostor Syndrome can negatively impact communication and techniques to overcome challenges

  • An understanding of specific challenges women face when it comes to communicating their ideas and how to balance warmth and competence

  • Knowledge of the latest vocal trends and common “Speaking Sins” that negatively affect delivery

  • Strategies to improve verbal and non-verbal communication to maximize impact

Fearless Sales: Pitch To Win--Sales Communications and Coaching for Growth

Intended Audience: Female Sales, Business Development and Client Service professionals

Did you know that one out of four people suffers from the fear of public speaking? Even if your team is composed of fearless speakers, everyone on the front lines can benefit from learning how to polish their delivery, position your offering for success and project the confidence, power, and charisma that wins business every single time.  This workshop moves beyond the basics of verbal and non-verbal delivery training to help your team nail WHAT to say and HOW to say it.  Our Fearless Five Fundamentals method focuses on Strategy, Content, Delivery, Confidence, and Connections, so your team is prepared to tackle the next big pitch.  This signature program can integrate 1:1 coaching to supplement group training; every participant and his/her manager receives a Personal Development Plan so leaders understand how to effectively coach team members moving forward.

Attendees will:​

  • Develop verbal and non-verbal skills to engage through storytelling, metaphors, and imagery 

  • Represent your brand with renewed confidence and build a reputation for your business

  • Lead by listening to develop valuable emotional connections

  • Tap into their ‘Confidence Champions’ to sell with conviction

  • Proactively plan to captivate their audience from the moment they walk in the door through their follow-up email


Learn more about Wet Cement's signature Pitch to Win program here.

Innovation Through Inclusivity: How to Build an Inclusive Culture

Intended Audience: General female

The race for talent and innovation is on.  As the rate of change accelerates, companies can survive and thrive by leading with purpose, embracing change, and fostering collaboration.  Millennials and Generation Z demand inclusive cultures, and research show it boosts bottom-line results. Businesses that value diverse perspectives, set a clear mission for ALL their stakeholders and offer employees a more fulfilling work/life balance will attract valuable new talent. Whether you are a business leader or HR professional, you will learn key variables in the Inclusivity Equation to design programs that grant you a competitive edge.

Attendees will:

  • Understand the latest research on how diverse teams are accelerating growth and returns

  • Leave with strategies to build more inclusive teams for their own companies

  • Review case studies of best-in-class companies getting it right and their positive results

Allyship & The Modern Male Leader: How to Build a Culture of Inclusion and Empowerment

Intended Audience: Male professionals and leaders

Cultivating an inclusive culture is a top priority for ‘modern leaders,’ but it is easier said than done.  Sexual harassment and unconscious bias training are just the first steps in creating an organization where everyone can thrive equally.  Male executives and managers are expected to build collaborative cultures that drive innovation, engagement, loyalty, and the bottom line, but they aren’t given a playbook on how to make that happen.  Until now.


In this helpful, supportive, and non-judgmental program, we provide 'the good guys' with an insider’s look at the top growth barriers for women, the science behind it, and what they can and should do, to achieve gender equity. We help the men in your organization tackle the necessary attitudinal, operational, and behavioral changes, including topics like non-promotable work, the double bind, the broken rung, microaggressions, and meeting interruptions, among others. Your team will learn new strategies to help female reports and colleagues be more empowered and effective while promoting an inclusive culture.

Attendees will leave with:

  • Knowledge of the top factors holding women back from achieving their potential and what they can do about it

  • A better understanding of the Gender Issue Spectrum--from harassment to microaggressions

  • A plan to shift how they operate across key leadership functions including talent recruitment, pay and promotion equity, culture, and team dynamics

  • Simple methods to create a psychologically safe environment and encourage collaboration


Speaking Engagements
Keynote Speaker. Moderator. Expert Panelist.
Conferences for Women, Gender Equality or Corporate Leadership

Jennifer Willey does more than just inspire when she speaksshe changes behaviors with well-researched insights and clear strategies that help others overcome fear and achieve their potential. Her wealth of experience on-air, on stage and on her game as a C-Suite executive ensures she will own the room with a unique, memorable keynote that delivers actionable "a-ha" moments her audience will be anxious to apply.  Learn more about Jenn's approach and signature talks.

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Wet Cement’s services extend beyond a one-day keynote or training session; we also work directly with women leaders and high-potential female team members to identify growth barriers and unlock their potential. Our small group or 1:1 personalized coaching programs delivered in-person or online, transform the women on your team into executive-level communicators, superstar sellers, savvy strategists, and charismatic leaders who will leave a lasting impression on clients and direct reports. 


We help busy female executives prioritize their time and focus their efforts on the things that matter most. Once we understand an individual’s unique challenges, we help craft a “Personal Business Plan” that integrates development strategies with accountability and behavior changes to collectively help our female clients be more effective and fulfilled.

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