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We offer a variety of integrated services that help your organization advance and empower the women on your team. All programs begin with feedback from leadership and an "Advancement Assessment" that measures your organization's ‘cultural health' and the needs of your female employees. This valuable data helps us build a customized program that addresses your unique challenges and provides measurable results.  




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Training Programs

Advance Women At Work: Women's Leadership and Empowerment

Intended Audience: Customizable for entry-level female professionals to senior executives

Women and men approach workplace challenges differently which may hold them back from achieving their potential.  Whether it is negotiating, advocating for themselves, navigating the double bind of empathy and assertiveness or withholding their most creative and unique ideas, recognizing and developing strategies to overcome these self-sabotaging behaviors can be transformative for rising female leaders.  When you help women navigate their internal roadblocks and external barriers—i.e. women are interrupted three times more than men at work--you achieve measurable and meaningful change.


Informed by original research and delivered via an applied-learning format, Advance Women At Work offers inspiring and actionable content to help women be more fearless at work and in life. This workshop empowers the women in your organization to become more effective leaders who can help build productive, collaborative cultures.  Our custom-designed program focuses on five key pillars—Confidence, Communication, Control, Connections, and Courage—and we dive deepest into those areas attendees identify as their biggest challenges. The value-packed curriculum combines insights, discussion, and exercises across assertive language, personal development, and business networking to accelerate advancement while fostering a healthy diversity that drives better business results.


Attendees will leave with:

  • An understanding of what’s holding them back and strategies to overcome personal roadblocks

  • More confidence in their strengths and abilities, and a plan for developing the necessary skills to fulfill their mission  

  • Methods to communicate more assertively to enhance credibility  

  • A roadmap to advance their careers by developing a Personal Board of Directors

Advance Women At Work: Manager Training for Next Generation Leaders

Intended Audience: Customizable for mid to senior-level female managers and executives

In this age of transformation and disruption, leading with purpose and without fear is critical to thrive.  Female leaders are uniquely positioned to succeed given inherent feminine strengths, including EQ and social-relational skills. But they still face a myriad of internal and external barriers that hold them back from achieving their potential. Research shows they are less likely to interrupt others as they share their ideas, but they are more likely to be interrupted. Women are more prepared, yet avoid taking risks because they are afraid they are not prepared enough. They are social but less inclined than men to form strategic networking relationships. They lift each other up, but consistently struggle to advocate for themselves.


This Level II workshop explores these contrasts and offers valuable insights, skills, and alternative strategies to help attendees accelerate their success.  The training is relevant for every modern female leader, whether their purpose is to break through that glass ceiling to effect meaningful change, build their own business, or align their current company to purpose.   


Attendees will leave with: 

  • A roadmap to identify their purpose  

  • Real business examples of how world-class leaders and companies are driving innovation

  • Techniques for reducing bias and interruptions in the workplace

  • Strategies to leverage strategic alliances and relationships that help advance their mission

  • A tactical plan to apply what they’ve learned so they can inspire and lead from the inside out

The Confident Communicator: How to Speak and Present with Power  

Intended Audience: General female 

The most effective, engaging communicators are masters of presence, message, and delivery. This workshop develops those skills by exploring fundamental communication pitfalls and methods that help you find your voice and project it with fearlessness.  We start with mindset and confidence; by identifying the five core Impostor Syndrome competence types--the Perfectionist, the Rugged Individualist, the Expert, the Superhero, and the Natural Genius--participants will understand how their own type impacts their perspective and communication style.  With a stronger sense of self, attendees can then focus on their delivery.  We’ll dig into the “Seven Deadly Speaking Sins” and common vocal trends to avoid, so attendees learn new techniques to elevate their message.  


Attendees with leave with:

  • An understanding of how mindset and visualization can build confidence for future communications and methods to deploy on their own

  • Awareness of the Impostor Syndrome competence types and techniques to overcome their challenges 

  • Knowledge of the latest vocal trends and common “Speaking Sins” that negatively affect delivery

  • Strategies to improve verbal and non-verbal communication  

Fearless Sales: Pitch To Win--Sales Communications and Coaching for Growth

Intended Audience: Female Sales, Business Development and Client Service professionals

Did you know that one out of four people suffers from the fear of public speaking? Even if your team is composed of fearless speakers, everyone on the front lines can benefit from learning how to polish their delivery, position your offering for success and project the confidence, power, and charisma that wins business every single time.  This workshop moves beyond the basics of verbal and non-verbal delivery training to help your team nail WHAT to say and HOW to say it.  Our Fearless Five Fundamentals method focuses on Strategy, Content, Delivery, Confidence, and Connections, so your team is prepared to tackle the next big pitch.  This signature program can integrate 1:1 coaching to supplement group training; every participant and his/her manager receives a Personal Development Plan so leaders understand how to effectively coach team members moving forward.

Attendees will:​

  • Develop verbal and non-verbal skills to engage through storytelling, metaphors, and imagery 

  • Represent your brand with renewed confidence and build a reputation for your business

  • Lead by listening to develop valuable emotional connections

  • Tap into their ‘Confidence Champions’ to sell with conviction

  • Proactively plan to captivate their audience from the moment they walk in the door through their follow-up email


Learn more about Wet Cement's signature Pitch to Win program here.

Innovation Through Inclusivity: How to Build an Inclusive Culture

Intended Audience: General female

The race for talent and innovation is on.  As the rate of change accelerates, companies can survive and thrive by leading with purpose, embracing change, and fostering collaboration.  Millennials and Generation Z demand inclusive cultures, and research shows it boosts bottom-line results. Businesses that value diverse perspectives, set a clear mission for ALL their stakeholders, and offer employees a more fulfilling work/life balance will attract valuable new talent. Whether you are a business leader or HR professional, you will learn key variables in the Inclusivity Equation to design programs that grant you a competitive edge.

Attendees will:

  • Understand the latest research on how diverse teams are accelerating growth and returns

  • Leave with strategies to build more inclusive teams for their own companies

  • Review case studies of best-in-class companies getting it right and their positive results

Allyship & The Modern Male Leader: How to Build a Culture of Inclusion and Empowerment

Intended Audience: Male professionals and leaders

Cultivating an inclusive culture is a top priority for ‘modern leaders,’ but it is easier said than done.  Sexual harassment and unconscious bias training are just the first steps in creating an organization where everyone can thrive equally.  Male executives and managers are expected to build collaborative cultures that drive innovation, engagement, loyalty, and the bottom line, but they aren’t given a playbook on how to make that happen.  Until now.


In this helpful, supportive, and non-judgmental program, we provide 'the good guys' with an insider’s look at the top growth barriers for women, the science behind it, and what they can and should do, to achieve gender equity. We help the men in your organization tackle the necessary attitudinal, operational, and behavioral changes, including topics like non-promotable work, the double bind, the broken rung, microaggressions, and meeting interruptions, among others. Your team will learn new strategies to help female reports and colleagues be more empowered and effective while promoting an inclusive culture.

Attendees will leave with:

  • Knowledge of the top factors holding women back from achieving their potential and what they can do about it

  • A better understanding of the Gender Issue Spectrum--from harassment to microaggressions

  • A plan to shift how they operate across key leadership functions including talent recruitment, pay and promotion equity, culture, and team dynamics

  • Simple methods to create a psychologically safe environment and encourage collaboration

Career Excel: Online Professional Development Training for Women

Intended Audience: Entry-level female professionals to senior executives

Career Excel helps women:
  • Get unstuck
  • Create an achievable roadmap for career advancement
  • Gain confidence in their abilities and recognition as leaders 
  • Find balance in their personal and professional lives
Convenient, Flexible and Affordable  
Career Excel is an 18-week e-learning program delivered online. Each week participants view one or two “Insights-to-Action” Masterclass webinars, coupled with exercises (including companion downloadable training worksheets) to apply what they’ve learned to their own personal situation. 
Interactive group coaching/Q&A sessions supplement course material and relate skill development to real workplace challenges. In addition, women can connect with like-minded female professionals for support and guidance through the Career Excel Crew, our global network.
A Value-Packed Program Designed by Women for Women
Backed by principles of psychology and neuroscience, Career Excel was created by two successful career women who combined their 35 years of coaching, training and business experience with the latest research to help women achieve their professional goals. Author of “Her Way to the Top” and ICF Accredited Coach, Hira Ali, and C-Level Business Leader, Gender Equality Advisor and TV Personality, Jennifer Willey, co-developed Career Excel to address the underlying challenges and personal barriers that typically hold women back at work more so than men. The WHY behind the program is also driven by statistics like these. Women of every age and at all stages of their career will build confidence, develop existing skills and learn new ones in online Masterclasses dedicated to:


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  • Confidence
  • Self-Leadership
  • Developing a Personal Brand
  • Public Speaking and Modern Presenting
  • Networking
  • Effective Body Language
  • Organization for Peak Performance
  • Managing Interruptions
  • Stress Management
  • Assertive Communications
  • Managing Impostor Syndrome, FOMO and Perfectionism

Learn more at

Speaking Engagements
Keynote Speaker. Moderator. Interviewer. Expert Panelist.
Conferences for Women, Gender Equality or Corporate Leadership

Jennifer Willey does more than just inspire when she speaks--she changes behaviors with well-researched insights and clear strategies that help others overcome fear and achieve their potential. Her wealth of experience on-air, on stage and on her game as a C-Suite executive ensures she will own the room with a unique, memorable keynote that delivers actionable "a-ha" moments her audience will be anxious to apply.  Watch some of Jennifer's recent speaking engagements where she helped her audience effect change for themselves.

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To book Jenn as a Keynote Speaker, Moderator, Interviewer or Expert Panelist at your next event, email

Wet Cement’s services extend beyond a one day keynote or training session; we also work directly with women leaders and high-potential female team members to identify growth barriers and unlock their potential. Our small group or 1:1 personalized coaching programs, delivered in-person or online, transform the women on your team into killer communicators, superstar sellers, savvy strategists and charismatic leaders who will leave a lasting impression with clients and direct reports. 


We help busy female executives prioritize their time and focus their efforts on the things that matter most. Once we understand an individual’s unique challenges, we help craft a “Personal Business Plan” that integrates development strategies with accountability and behavior changes to collectively help our female clients be more effective and fulfilled.

Let's Connect

Don't see a program here that meets your objectives?  Contact us so we can custom-design a program to fit your needs. 

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