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Results-Oriented Solutions that Transform Female Talent
into Empowered, Fearless Leaders

We are hard at work advancing women at work because the statistics are not in our favor.

  • The pandemic intensified challenges that career women already faced--as mothers, as caregivers, as women of color.  More than one in four women are contemplating downshifting their careers or leaving the workforce completely. 

  • The "broken rung" is still holding women back.  For every 100 men who are promoted from entry-level to manager, only 87 women are promoted, and only 82 women of color are promoted. 

  • Women remain underrepresented at every level of the workforce, with only one in five holding C-Suite roles.

  • The Gender Pay Gap is a stubborn, persistent problem. In 2022, women earned about 82 cents for every dollar a man was paid according to the US Census Bureau. 


Source: Women in the Workplace 2022    


Because inclusive companies are good for humanity and the bottom-line.

  • Diverse, inclusive teams make more impactful decisions 87% of the time, take less time to make decisions, and deliver 60% better results (Forbes)

  • Organizations with 30%+ female leaders realize 6% higher net margins (Peterson Institute for International Economics)

  • Boards with more women have a 36% higher return on equity (Credit Suisse)


"there is no force more powerful than a woman determined to rise.

-Bosa Sebele

Our Unique Approach

Wet Cement's innovative insight-to-action applied learning framework helps build collaborative cultures that drive results. We empower women to achieve their potential by focusing on five key pillars that accelerate career growth: Confidence, Communication, Connections, Control, and Courage. Our customized programs are designed for women at all levels in your organization--from the 'fresh out of college' junior staffer to senior leaders, because helping only 'Rising Executive Women' doesn't solve the underlying problems for the future.

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Wet Cement's data-driven approach integrates original insights, the latest published research, and 25 years experience supporting women in corporate environments.  We build a customized program for your organization based on your team's needs, culture and demographics. Our process:

  1. Develop the mission and vision with senior leadership to realize the inclusive culture you want to create.

  2. Measure the 'health' of your organization through our "Advancement Assessment."

  3. Design and deploy a personalized program informed by those results.

We also have programs designed for the male leaders of your organization, so they can better understand what's holding back the women they manage, gain a clearer sense of how to coach them, and address sensitive topics.

Meet Our "Advancer" Jennifer Willey

Jenn helps others conquer fear to drive growth.  She shifts mindsets and behaviors through inspirational stories of her unique career journey, coupled with research insights.  As Founder of Wet Cement, Jenn is proud to be one of only 50 U.S. CEOs leading a Disability-Owned and Woman-Owned certified business. 

Jenn shares her mistakes, challenges, and lessons learned to inspire and provide actionable strategies for her audiences.  Her career started at the age of eight as a child actor. She became certified as one of the nation's youngest Fitness Professionals, graduated to TV news anchor by 21, and then spent the next two decades leading sales, strategy and marketing at tech and media companies.  Now as an entrepreneur, she’s built a new kind of mission-driven business empowering others to achieve their potential by developing the ‘Fearless Fundamentals’—Confidence, Communication, Connections, Control, and Culture.

Her wealth of experience on-air, on stage, and in the corporate world as a C-Suite executive makes Jenn a memorable keynote speaker who delivers actionable "ah-ha" moments for her audience. As a certified eSpeakers Virtual Presenter, she leverages cutting-edge interactive tools to motivate, engage and educate. She is also a member of the National Speakers Association, New York and National Chapters.

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Fueled by purpose and her own professional experience, Jennifer is committed to advancing inclusivity and gender equity. She created Wet Cement's gender equality practice, Advance Women at Work™ to design empowerment programs for women and modern leadership training for male executives.  Jennifer is the first-ever Innovation and Inclusivity Advisor to Comexposium Japan and she is the Gender Equality Advisor for the DPAA as well as co-creator of its Women's Leadership Initiative, WE.DOOH.  Her volunteer efforts are aligned with this mission; she contributes company time and profit to

Jennifer has a B.S. in Communications from Cornell University and a Diversity & Inclusion Certification from eCornell. She lives in New Jersey with her husband and two sons.

We Are Working for Women 

As a proud supporter of the non-profit Working for Women, Wet Cement is helping women achieve financial independence through skills-based volunteering and financial support. Our donations will create a ripple effect in business and the economy as a whole so we can all give back better. 

Add Diversity to Your Supply Chain

Advance Women At Work is powered by Wet Cement, a strategic provider of integrated training, coaching, consulting,  and speaking services.  Wet Cement is certified as a Disability-Owned Business (DOBE), a Woman-Owned Small Business (WOSB), and a Women’s Business Enterprise (WBE).


We recognize the commitment to supplier diversity that corporations and government agencies embrace, and we can add diversity to your supply chain.  

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